Connecting Senses To a Glimpse of Rice

What tastes like home? For most Indonesian, it’s the warm aroma of newly cooked rice. Organically grown and harvested in Bali, Soehanna rice blissfully reminds us of the sweet taste of home with its alluring fragrant, savory taste, and fluffy texture. We were asked to design a packaging that centers in communicating Soehanna’s qualities. Instead of going about with a recount, we decided to illustrate a serene glimpse of a rice field in Bali — getting customers to connect their senses with all the elements that make Soehanna so satisfying.