Ushering Ethereal Heritage in Modernity
Subsidiary but never second, Grand Ambarrukmo Hotel carries a legacy from its predecessor Royal Ambarrukmo and Plaza Ambarrukmo. Located in Yogyakarta, Grand Ambarrukmo displays ethereal heritage while paving its own path for new generation of travelers.
The brand identity for Grand Ambarrukmo draws from the sweet sentimental history of Java. We decided not to compromise its tradition, rather, we tried to expose it in modernity through the Logo that takes the form of the iconic Yogyakarta’s Batik known as Cinde. To balance the approach, we made sure that the overall branding whispers relief, calmness as well as composure in this chaotic world.